Focus on the basics

First, make certain that your email design focuses on the basics, not advanced items that may not display correctly on some email systems.  If you are only getting a small percentage of hits from your email newsletter templates, you may want to take a look at the basic html email design.  Is it cluttered?  Does it make use of best strategies and coding?  Is it focused around your marketing goals, or is it only loosely put together?

Create a plan, and stick to it!

This ties into item number two in the best email newsletter templates list: have a plan.  The greatest email template design in the world may not bring in more customers if you don’t have a marketing plan behind it.  Make a calendar of emails you plan to send out, and mark down things like important topics to cover and the goal of each email.

Don’t over send (aka spam)

Item three further expands on this plan.  Take a look at your calendar and see just how many emails you plan on sending out this year.  Ask yourself if each of these marketing emails is necessary.  Can you send fewer yet more relevant emails?  How many emails are too many?

Interact with your readers

Finally, work on making your emails a bit more social.  Cold emails that look like sales papers no longer get the attention of the average email reader.  You need to do something to make your emails personable.  Be sure that your unique voice comes through your marketing emails.  This doesn’t mean you should be completely informal, but don’t hesitate to let your personality show through.