Email Templates Blog » email click through http://www.emailtemplates.org/blog Thu, 19 Aug 2010 13:25:40 +0000 en hourly 1 http://wordpress.org/?v=3.0 Email Design Best Practices http://www.emailtemplates.org/blog/email-design-best-practices/ http://www.emailtemplates.org/blog/email-design-best-practices/#comments Fri, 15 Jan 2010 19:32:04 +0000 admin http://www.emailtemplates.org/blog/?p=23 Brainstorm Your Ideas
There are many different email templates out there, but not all of them are that great.  Email design requires some thought, especially if you’re going to incorporate best practices in your emails.  Sending out email marketing templates month after month (or even week after week) means that your customers are going to be seeing a lot of this email template design, so you want it to be great.

One thing some HTML email templates don’t take into account is that designing email newsletter templates is not the same as designing a website.  In fact, the two are very different.  For example, simple, safe code is best for HTML email design.  Fancy CSS code and other advanced features may not be compatible with every type of email system out there, so the more basic you can make your templates, the better.

Proper Use of CSS

The best email templates also make use of inline style tags.  Many email programs ignore information between the <head> tags in emails, so any HTML you put there is going to be useless.  You do, however, have to be careful with CSS properties since some won’t appear correctly.

There are many other things that best email newsletter templates and other marketing templates should include.  Some of these are basic concepts.  For example, use ALT tags for all of your images so that some text appears even if your images don’t.  Also be sure to use absolute paths instead of relative paths so that all links will work.  The last thing you want is for your links to not work.

Readability, Usability, and Click Throughs

File size is very important as well.  You want to keep your emails as small as possible—large image size, rich media files, flash, animations, and more will simply cause your emails to be so large that some systems may reject them automatically.  Others may see animations and other large images as security issues, causing your emails to be flagged as spam.  Always design your email templates to be as small as possible so that you can add in a relevant image or two when necessary.

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